In May 2026, Tallinn will host the smART fest “Vyshyvanka Unites — Rahvustikand Ühendab” — a festival that brings together Ukrainian culture, art, and contemporary fashion.
One of the key highlights will be the designer showcase of the “Mamyna Sorochka” project — a deeply emotional and meaningful concept created by designer Oksana Schoorlemmer.
This project goes beyond fashion.
It is about memory, heritage, and the connection between generations.
About a mother’s voice that echoes through time.
About identity carried close to the heart.
Oksana Schoorlemmer is an entrepreneur, public figure, and Director of the Business Woman magazine representation in Germany. Her work combines international initiatives with the promotion of Ukrainian culture abroad. The collection is inspired by poems written by her mother — a symbol of love, memory, and inner strength.
The project is created in collaboration with the Ukrainian brand Zarmilkas, which designed accessories that complement the concept of the “protective shirt” — jewelry, bags, and hats that merge ethnic elements with modern aesthetics.
As part of the festival, a marketplace will also feature these pieces for purchase.
Model casting for the show is now open.
Applications are welcome from:
— women and girls (sizes S–XXL)
— a family for the final runway: grandmother, mother, and child
All participants will walk the runway wearing pieces from the “Mamyna Sorochka” collection.
This is more than a fashion show.
It is a story about home that stays with you.
About roots that ground you.
About culture that speaks — even far from Ukraine.
May 24, 2026
Tallinn
The project is implemented with the participation of Ukrainian organizations in Estonia, supported by local institutions, in partnership with Business Woman magazine.
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Photo: event organisers