One of Ukraine’s most recognizable influencers, Olya Shelby, is working on launching her own beauty brand. She shared this in an exclusive comment for Business Woman.
According to the blogger, the project is currently at the stage of preparation and negotiations with potential partners. She emphasizes that this is a long-term business idea that already has a clear conceptual vision and is formalized in a business plan.
Details of the future brand have not yet been disclosed; however, Olya confirmed that its launch will become one of the key milestones in expanding her personal brand beyond the media sphere.
In her comment, she refrained from specifics regarding products and formats, but stressed that the new project will develop within the beauty and personal care segment.
Photo: Anna Prykhodko