On April 10, in the heart of Buenos Aires, in the magnificent historic building of Centro Naval, a vibrant international event took place — Latinoamérica te Viste. This is not just a fashion show, but a cultural and business platform that brought together designers, models, and creative leaders from across Latin America.
The project became a space for promoting Latin American design on the global stage. The event gathered representatives of the creative industry, brands, stylists, photographers, and fashion enthusiasts, creating an atmosphere of professional networking and intercultural dialogue.
The evening program featured collections from both emerging and established designers of the region. Among the participants were:
● Oviedo Molina / Camilatinoamerica — creative producer and fashion manager of the project
● Santoandre — designer and author of a creative collection
● Lu Aguirre — designer from Mexico
● Anna Gia — designer from Ecuador
● Marcos Moyano — designer from Peru
● Eloy Bernal, Karl Dorfzaum — Ecuador
● Purgatoryum — Argentina
● Mora Herrero
The final highlight of the evening was a show by renowned Argentine designer Benito Fernández.
In my opinion, it was a truly powerful and high-profile finale. In the world of art and design, Benito Fernández is one of Argentina’s most recognized designers, and his luxurious, emotionally charged show became a достой culmination of the event.
The presence of distinguished guests and representatives of creative and business communities from different countries added special significance to the event. Among the attendees were influential figures from Argentina, as well as representatives of the embassies of Mexico, Ecuador, Peru, and the Dominican Republic.
Among the guests was Héctor Vidal Rivas — founder and president of Fashion Week. Also invited was Mónica Maricel Masseroni — an international model.
Another notable guest was Esteban Daniel Cordoba (“Muxes Peluquería”), known for creating artistic designer hairstyles.
This emphasized the international scale of the event and its importance as a platform for regional collaboration. Latinoamérica te Viste demonstrated that fashion can be not only an aesthetic phenomenon, but also a diplomatic, cultural, and business tool that unites countries.
I also had the opportunity to take part in this event as a representative of Business Woman LATAM magazine and to personally attend the show. I now recall this evening with warmth and the unique atmosphere created by the organizers. I truly enjoyed it — it was engaging, unconventional, and genuinely атмосферic. There was a strong sense of international community, openness to collaboration, and a sincere desire to develop Latin American fashion on a global level. For me, it was not just an event, but an experience that inspires and expands professional horizons.
Hosting the event in Buenos Aires highlights the city’s growing role as a center of the region’s creative economy. Today, fashion is not only about style, but also about strategy, investment, brand management, and international positioning.
Such events create a platform for:
● entering new markets for designers
● establishing partnerships between countries
● developing personal brands
● shaping cultural diplomacy through style
Latinoamérica te Viste is about identity, ambition, and scale. It is about how Latin America confidently asserts itself through the language of design, color, and bold forms.
For women in business, this is yet another reminder: fashion is a strategy of influence. It is a space where style meets entrepreneurship, and creativity becomes a tool for economic growth.
Read also: Faena: A Cultural Magnet and a New-Generation Business StageExclusively for Business Woman Magazine
Author: Olena Zhukova
Photo: Valeria Comeglio