Is it possible to learn how to live after a loss that changes you forever? And what happens when pain doesn’t disappear, but becomes a part of who you are?
This is exactly where the story of a woman begins — a woman who didn’t search for new meaning, but ultimately created it.
Exclusively for Business Woman magazine, as part of the Power of Dream project, Inna Jura shared her journey — honest, difficult, and deeply real.
“There is a kind of pain that doesn’t go away. It doesn’t fade with time — it transforms you,” she says.
Her story began with a loss during pregnancy. In a moment when the world narrows down to silence and the question “what’s next?”, there were no plans or clear decisions. Only the need to hold on.
That is how the marathon was born. Not as a business. Not as a project. But as a way not to break.
At first — for herself.
Six months later, she experienced another loss. This time, it was physically more intense and emotionally even heavier. And at that moment, one thing became clear: stopping was not an option.
Just a few days later, she went live.
Not because she was ready — but because it was the only way to keep going.
“Before the live, I put on red lipstick. It was my armor,” Inna recalls.
The first streams of the marathon brought no income — and that was intentional. The initiative was not created as a business. It was a point of support. A space where it was possible to breathe when everything hurt.
But over time, another realization came: for support to exist, it needs resources. That is how the marathon began to develop systematically, without losing its essence.
In two years, it has grown into a масштабed platform:
— 16 streams
— 256 live sessions
— 170 experts involved
And at the same time, it remains free for participants.
Because support is not about money.
This project is not just an initiative. It is memory. Memory of the children she never got to hold. Of pain that did not disappear, but transformed.
And that very pain became action.
From the very beginning, the marathon carried a charitable mission. Over time, more than 150,000 UAH have been raised to support children who lost their parents due to the war, along with dozens of events for women who have experienced loss.
“I live every day with a sense of responsibility — for this space, for these women, for these children,” she says.
The name of the marathon — “Victory Over Yourself” — reflects her inner journey.
Because true victory is not only about big moments.
It is about daily choices:
to get up
to continue
to keep living
Even when it feels like there is no strength left.
This story is not about overcoming pain.
It is about learning how to live with it.
And transforming it into strength that supports others.
This is exactly what the Power of Dream project is about — a guide for those who are searching for support today.
Because sometimes, the strongest women are simply those who didn’t stop.
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Photo: from the archive of Inna Dzhura