In today’s world, media has long ceased to be just a channel for information. It has become a space where status, reputation, and even access to exclusive circles are formed. For over 30 years, Revista CARAS has remained exactly such a phenomenon—a magazine that has transformed into a symbol of elite visibility in Argentina.
Established in 1992 within the Editorial Perfil media group under the leadership of Jorge Fontevecchia, CARAS was never just another glossy mag from the start. Its concept was built around a core idea: showing not just events, but the people who define the course of those events.
At first glance, CARAS is a magazine about social life, fashion, politics, and business. However, its true value runs much deeper.
This media outlet:
• Shapes social hierarchy
• Creates a sense of “belonging to the inner circle”
• Defines who is part of the elite
An appearance on the pages of CARAS is more than just a publication. It is a signal. A signal to the market, to society, and to closed communities that this individual carries weight.
The secret to the magazine’s popularity lies not in its reach, but in the quality of its audience.
It is read by:
• Entrepreneurs
• Politicians
• Business owners
• Decision-makers
That is why for public figures, it is not a matter of “being famous,” but a matter of being seen in the right context.
CARAS doesn’t sell news. It sells:
• A lifestyle
• A level of mindset
• Access to a specific environment
33 Years of Influence: An Evening Reflecting the Real Hierarchy
The celebration of the magazine’s 33rd anniversary in Buenos Aires was not just an event; it was a reflection of the actual influence structure in the country.
The gathering featured prominent figures from business, politics, media, and the arts in Argentina and the region:
• Jorge Fontevecchia – Founder, President, and CEO of Editorial Perfil; a renowned journalist and entrepreneur with significant influence in the media sphere.
• Mercedes Funes – Director of Revista CARAS, one of the most important publications in the world of show business and social life.
• Federico de Bartolo – Photographer and Editor-in-Chief of Revista CARAS.
• Mauricio Macri – Former President of Argentina and a key figure in the country’s modern politics.
• Valeria Mazza – Internationally recognized model and entrepreneur.
• Jorge Pablo Brito – Argentine entrepreneur involved in the financial and sports sectors; associated with Club Atlético River Plate and the banking industry.
• Monica Maseroni – International model and social activist.
• Marta Fort – Heiress to the Felfort brand, one of the country’s most traditional companies.
• Francisco de Narváez – Entrepreneur and politician with experience in both the public and private sectors.
• Benjamín Vicuña – Chilean actor with international acclaim in television, film, and theater.
The story of CARAS is not about a magazine; it is about a mechanism. It is about how:
• Influence is created
• Reputation is formed
• The right network is built
In a world where information is becoming increasingly abundant, the winner is not the one who is seen the most, but the one who is seen in the right environment.
This is exactly why platforms like CARAS remain relevant even in the digital age. They don’t just showcase success—they legitimize it.
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Author: Olena Zhukova
Photo: Olena Zhukova